Lesca

To remain relevant, heritage must evolve.

‍
This rebranding is not a total transformation, but a refinement — clarifying Lesca Lunetier’s identity, elevating its voice, and affirming a strong, contemporary positioning.

The vision is to turn savoir-faire into culture, craftsmanship into desire, and position Lesca as a modern reference in high-end eyewear.

Repositioning is not about change.
It is about seeing further.

The photography presented in this rebranding case was generate dusing AI (Midjourney) as a creative tool, allowing the exploration of a coherent and forward-thinking visual language.

The project was conceived as a global brand ecosystem — from website experience to packaging, brand book and campaign manifesto — establishing a clear, solid and international brand architecture.

Each element is designed to work together, ensuring consistency, longevity and strong positioning across all touchpoints.

‍