Chantelle

Within Chantelle Group’s Creative Studio, I contributed to the art direction and visual development of several of the Maison’s brands, including Chantelle, Passionata, Chantelle X, and Chantelle Lab.

My work focused on crafting cohesive and elevated visual identities that reflect each brand’s unique personality while preserving the shared heritage of the Group. I participated in the creation of print and editorial materials (lookbooks, packaging, catalogues, and marketing tools), as well as the design of retail and merchandising assets, such as POS displays, window visuals, and in-store signage. On the digital side, I developed a variety of assets, from web banners and newsletters to motion visuals and social content, ensuring coherence and sophistication across platforms.
As part of the art direction team, I contributed to concept creation, pattern and logo design, and 3D explorations, developing visual stories that bridge craftsmanship, femininity, and modernity.

This multidisciplinary experience strengthened my ability to translate creative intent into consistent, emotionally engaging brand experiences.

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