Alto Astral

Developed as part of a creative case study for Twelve Agency, the brief consisted of imagining a luxury PR packaging concept for summer, with the objective of creating a highly desirable gifting experience for press and influencers. The challenge was to translate the Byredo Alto Astral campaign’s universe into a physical object capable of extending the brand narrative beyond the product itself while generating strong visual and emotional engagement across social media and content creation.

In response, I designed an immersive unboxing experience inspired by the Alto Astral universe, conceived as a collectible and sensory-driven object exploring the relationship between music, ritual, and storytelling. The concept was developed through a differentiated system for press and VIP gifting. The press version takes the form of a curated vinyl-inspired package featuring a product selection and an NFC card linked to a custom playlist, while the VIP edition elevates the experience into a collectible art object integrating a dedicated book, signed print, and exclusive elements. The project was imagined as a physical extension of the campaign’s visual world, combining narrative, art direction, and desirability, with particular attention given to materials, modularity, and long-term sustainability.

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